Email Marketing
October 9th, 2011Email marketing is one of the cheapest and most effective forms of promotion available today.
In just a matter of minutes, you can distribute an offer or notice to hundreds or even thousands of customers or subscribers.
There are no printing costs involved with this kind of direct marketing, no postage, and little lag time between when you send it and when it’s received. Thanks to source codes, email responses are supremely easy to track.
Marketers cherish direct email marketing for other reasons as well. Periodic emails serve to keep your company top-of-mind among website visitors, increasing the chance that they’ll think of you the next time they need what you sell or provide.
Embedding links in your emails boosts traffic to your website — still the holy grail of online advertising.
Little wonder that companies cut TV and radio advertising during the economic downturn of the last decade, but continued to fund email marketing and social media. It just works.
Express Email Marketing® is among the most cost-effective email marketing software available.
Express Email Marketing’s sign-up magnet complies with federal anti-SPAM laws, requiring recipients to agree to receive email from you not just once, but twice before being added to your list. This “double opt-in” feature protects you from ever being labeled a spammer, ensuring your list includes ONLY those people who truly want to hear from you.
Express Email Marketing® users who wish to import existing customer lists may do this as well.
Express Email Marketing® has a built-in system that marks these names as “Unverified” — a label that’s changed to “Active” once a recipient opens one of your emails. All undeliverable emails are reported in the Campaign Bounce report.
As a final precaution, each and every email you create and send in Express Email Marketing® includes an opt-out link at the bottom of the email screen. Subscribers who click this link are automatically deleted from your Express Email Marketing® mailing list, thereby further protecting your customer’s privacy as well as your reputation.
Our Campaign Designer makes it quick and easy to create an eye-catching announcement, newsletter or product promotion.
Just choose from dozens of HTML templates professionally designed for a variety of industries (restaurants, real estate, retail, etc.) and personalize it with details.
Got different groups of customers? Express Email Marketing® makes it easy to send a different message to each group based on their interests and buying habits. “Scheduling” and “Batch Send” features allow you to deliver your message any time of the day or night.
Measuring results is easy, thanks to a handful of powerful features. Bar graph summaries of each Email Campaign show you at-a-glance how many emails were opened, how many ignored and how many resulted in a sale. Drill-down reports reveal demographic details of those who respond, allowing you to further tailor future emails.
Express Email Marketing® can even be used to create and publish a customer survey on any topic of interest to you.
